CASE STUDIES
Meta, Instagram
2021-2023
From 2021 to 2023, my agency served as Instagram’s brand communications representative. In this role, my team led public relations and media strategy for all US-based campaigns driven by Instagram, including key partnerships; creator programs; cultural moments; sponsorships (like the Met Gala); and new media & Gen Z initiatives. As specialists in consumer and Gen Z media, we also consulted with Meta’s global public policy team on teen and parent-facing communications programs, including PR strategy for new safety features; product updates; and mental wellbeing initiatives.
Trendalytics
2023-2024
Trendalytics is an AI-powered analytics platform used by fashion and beauty brands to aggregate predictive data. Brands use Trendalytics to make decisions for how and when to capture trends; drive interest on social media; and track their competitors. As the platform’s consulting head of communications, I led a multi-faceted campaign to power insights for the world’s largest editorial companies.
Anti Social Social Club
2023-2024
Anti Social Social Club is a leading global streetwear brand. Powered by high-profile collaborations—including collections with Nike, True Religion, COMME des GARCONS, Playboy, and Formula 1—Anti Social Social Club’s demanding release schedule requires an agile approach to global communications and a hands-on method for complicated launches.
Met Gala x Instagram
2022
In 2022, Instagram continued its title sponsorship of the Met Gala and The Costume Institute's Exhibition at The Metropolitan Museum of Art. As Instagram’s brand communications agency, my team led press, media and event flow for Instagram’s Met Gala events and official Met Gala After-Party.
“Bros” NBCUniversal
2022
My team worked with NBCUniversal to coordinate media and creator strategy for the release of Billy Eichner’s 2022 romantic comedy, “BROS,” billed as the first gay rom-com produced by a major motion picture studio. We led and coordinated a widespread influencer marketing campaign to promote the release of the film’s red band trailer, and we coordinated influencer and creator attendance for the film’s New York and Los Angeles premieres.